By providing a centralized customer database and integrating it with other customer-related applications, a Customer Relationship Management (CRM) solution can ensure a cohesive, coordinated approach to every business function that involves dealing with customers.
The best CRM evaluations are conducted by analyzing a combination of vendor criteria in addition to assessing product features and functionality. This white paper summarizes the key questions every organization should ask of a vendor and the ways ‘The Oracle Advantage’ addresses each of these areas.