Marketing management strategies

Few companies fully understand the power of online marketing. According to Michael Kwan, general manager for Adams Company Limited, online marketing offers several opportunities to extend their market reach at a fraction of the cost of traditional marketing.

A slew of generic top-level domain names (gTLDs) will be launched by the Internet Corporation for Assigned Names and Numbers (ICANN) next year. With more domain choices come strategic opportunities and risks. But first, businesses must assess the gTLDs’ impact on their trademarks, positioning and branding.

According to IDC IDC research, there is a big gap between what you are communicating to your audience and what your audience needs from you to do their job.

Channel marketing funds are typically provided by brand owners to their distributors or channel partners for joint activities to expand marketing reach, increase brand awareness, and stimulate demand.

A shout to show ourselves in a faceless world. David Wee, seminar and workshop leader in Shameless Marketing, beseeches us to show ourselves. And that, apparently, would make us indispensable in the corporate world.