Highlights

Few companies fully understand the power of online marketing. According to Michael Kwan, general manager for Adams Company Limited, online marketing offers several opportunities to extend their market reach at a fraction of the cost of traditional marketing.
Two of Asia's leading hospitality giants have deepen customer loyalty with a data-driven email strategy.
L’Occitane en Provence is achieving dramatically improved email results since integrating Coremetrics LIVEmail with e-Dialog’s email marketing platform.

Starting e-Marketing is easy but walking on the right path is not so easy. There are just too may options you can consider! Here are 6 simple steps to start doing successful e-Marketing.

Edmund Ng, founder and CEO of Infinique Technologies, believes that the Internet is a powerful tool to do business. But having a website is not enough. Search Engine Optimization is a proven tool to increase traffic to your website. (duration: 7min 10sec)