Highlights

A new study finds that, while most marketers report a desire to use online data to personalize their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal.

An effective follower is both a critical and independent thinker. Characterized by mindfulness and a willingness to act, effective followers are capable of self-management. They are willing to accept responsibility, serve the needs of the organization, challenge authority, participate in change, and even leave the organization when necessary.

Competition among SMBs can be very fierce. Many businesses are turning to the latest communications tools, mobility solutions and social media networks to lower their operating expenses, increase their productivity and improve their customer service. But will social media work for Asian SMBs?
A CIO has not been deterred from investigating Web 2.0 technologies in the business (despite the risks) by focusing on management and decision-making strategies. Learn how he did it.
Salesforce.com has unveiled Salesforce Chatter, a new enterprise collaboration application and social development platform that allows any company to collaborate in real time with a secure, private social network for their business.