L'Occitane achieves 2500% increase in revenue per email

By SearchSMBAsia Editors | Jul 9, 2009

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L’Occitane en Provence, a high-end lifestyle brand selling natural beauty products, is achieving dramatically improved email results since integrating Coremetrics [6] LIVEmail with e-Dialog’s email marketing platform. The Coremetrics/e-Dialog combination enables L’Occitane to segment customers based on behavior and deliver targeted messages based on product affinities. The company reports that conversion was 17 times higher and revenue per email 25 times higher for a group receiving targeted email when compared to a control group.

Coremetrics is a marketing optimization company while e-Dialog is provider of email marketing services.

"On a daily basis, LIVEmail feeds product-level data on browsing, carting, abandonment and purchases into the email platform, enabling us to do on-the-fly segmentation in the e-Dialog analytics tool, Insight Builder, and respond in a timely manner to customer interactions on our site,” said Matt Kritzer, director of ecommerce at L’Occitane. “The result is highly personalized, highly relevant email campaigns that engage customers more readily and encourage repeat purchases.”

L’Occitane reports that the joint solution is also allowing marketers to more closely reflect the highly experiential environment of L’Occitane boutiques through the email channel. In the past, for example, marketers were unable to feature all in-store offers through email because of limited email “shelf space.” With Coremetrics and e-Dialog, marketers can now match in-store offers to customer segments that have demonstrated a clear product affinity, thereby driving incremental sales that enhance the bottom line.