March 14, 2010Editorial Calendar 2010
Editorial Calendar 2010
JANUARY
Focusing on the Customer
The rise of social networking sites and Web 2.0 features (such as forums and blogs) demonstrate the importance of avenues for customers to voice their views and share opinions. Unfortunately, few SMBs have the resources or knowhow to create an all-encompassing system to effectively interact with and respond to customers.
Suggested Topics:
• Technology and market trends in customer contact centers
• Why aren’t your customers calling? Issues in customer service and relations
• CRM – where’s it heading?
FEBRUARY
Managing in Tough Times
Cashflow is the biggest headache in tough economic times. But spending on critical infrastructure and keeping the right talent cannot be delayed. SMBs need help in financing such investments, especially when they are necessary for retaining existing customers and gaining new ones. Where can you go to? What strategies can you adopt?
Suggested Topics:
• Financing options for business growth
• Improving and protecting your IT investments
• Ways to retain talent and customers
• Tips for asset management and risk mitigation
MARCH
Print and Document Management
The clarion call for SMBs is to become both greener and more cost-effective. With a reduced budget and a growing need to do more with less, how do you ensure quality, accuracy, security and timeliness of information – stored or printed?
Suggested Topics:
• The importance of color – and cost
• Secure printing and document management
• How to save on paper, ink and space
APRIL
Good to Go Green
When it comes to being green, it almost always boils down to cost for SMBs. Or if governments and large multinational partners make it a business requirement. How do you start on the road to greener business practices? Which areas should you pay most attention to?
Suggested Topics:
• Power consumption trends – and how they impact your bottomline
• Greener printing and power usage practices
• Energy-efficient products and partners
MAY
Unified Communications & Collaboration
The unified communications and collaboration market in the Asia/Pacific region is growing at a steady pace. With the increasing pressure to increase productivity with limited resources, SMBs are looking to UC&C to fill the gaps in communicating and collaborating with customers, suppliers and staff. By integrating most forms of communication (voice, email, fax, instant messaging and video) through a single interface, UC&C can lead to better interaction, customer satisfaction and cost benefits.
Suggested Topics:
• Is UC&C ready to deliver on its promises? What are some of the challenges and potential pitfalls?
• Security and management issues in an age of collaboration
• Where in the world are telepresence and videoconferencing going?
JUNE
Leveraging the Cloud
Bandwidth is getting broader; Internet speed is on the rise. More can be done online today – and even more in the near future, with infrastructure and new technology developments announced. What can you do today to harness the power of the Internet tomorrow?
Suggested Topics:
• The Internet as a business 'equalizer' – how SMBs can compete against larger competitors online
• Cloud computing for SMBs – pitfalls and best practices in online marketing
• Online security and privacy issues every business must know
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Knowledge Central
Today’s businesses face multiple challenges, including the need to innovate in extremely competitive business climates, address highly dynamic regulatory and compliance challenges, speed ROI to counter shrinking IT budgets, and secure themselves against a wide barrage of new and evolving sophisticated threats.
Attacks based on vulnerabilities in websites are skyrocketing, and not many solutions are available to protect organizations against them. How do you deal with this and other key security issues today?
They say 'put pen to paper' when you hit upon an important idea or solution. So too the creative genius needs to quickly convert thoughts into discernible text and visuals before they dissipate into obscurity. Find out how NVIDIA's Quadro FX GPUs help speed up CPU-intensive applications in the creative process.
To support its focus on improving customer satisfaction through enhanced service levels, as well as meeting guidelines set down by the Monetary Authority of Macau, Tai Fung Bank has implemented a business continuity and resiliency infrastructure developed by IBM.
