March 10, 2010Coremetrics helps Liz Clairborne redesign customer experience
Coremetrics helps Liz Clairborne redesign customer experience
By SearchSMBAsia Editors | Jun 3, 2009
0 comments
Delicious
Digg
Email
PrintThumbnail:
To deliver a new level of personalization and exceptional customer service online, fashion designer Liz Clairborne Inc. and its Lucky Brand subsidiary have implemented the Analytics software of Coremetrics, provider of online marketing and business optimization systems.
Liz Claiborne and Lucky Brand will also use Coremetrics Intelligent Offer to automate cross sell and up sell efforts on their web sites, and the Coremetrics LIVEmail email marketing solution for email campaigns. This combination of Coremetrics systems will allow Liz Claiborne at the enterprise level to gain a deeper understanding of what customers are looking for when they come to any of the company’s sites, using detailed data about customer behavior to build powerful, highly relevant marketing programs.
“Truly understanding what motivates our customers, what they expect every time they interact with us, and how they relate to our brands—whether they shop at lizclaiborne.com or at luckybrand.com—has never been more important than in today’s hyper-competitive economy,” said James Mount, Web Analytics Manager, Liz Claiborne Inc. “We wanted an analytics vendor who understood that our business requires actionable data—hard numbers about customer behavior that we can then leverage to identify or anticipate market trends.”
Liz Claiborne’s selection of Intelligent Offer and its decision to implement the solution both on its Liz Claiborne New York web site and on the Lucky Brand site reflects the company’s strategic decision to improve the customer’s experience through highly relevant, targeted product recommendations. The adoption of automated product recommendations is an extension of the company’s long-held philosophy of selling ensemble-driven sportswear as opposed to separates.
Further, the company plans to use LIVEmail at the enterprise level to leverage targeted email re-engagement as a means of driving new revenue streams. LIVEmail is a closed-loop email marketing system that seamlessly links online profiles of customer activity with an email vendor, giving companies the direct marketing tools necessary to engage with customers and align products and services with their on-site behaviors.
Add comment
Related Articles
Related Articles
knowledge_central_tab
Knowledge Central
Today’s businesses face multiple challenges, including the need to innovate in extremely competitive business climates, address highly dynamic regulatory and compliance challenges, speed ROI to counter shrinking IT budgets, and secure themselves against a wide barrage of new and evolving sophisticated threats.
Attacks based on vulnerabilities in websites are skyrocketing, and not many solutions are available to protect organizations against them. How do you deal with this and other key security issues today?
To support its focus on improving customer satisfaction through enhanced service levels, as well as meeting guidelines set down by the Monetary Authority of Macau, Tai Fung Bank has implemented a business continuity and resiliency infrastructure developed by IBM.
The move to cloud computing is not easy, and its important to get it right the first time. Curtin University of Technology with the help of Optus Business, Alphawest, Cisco, EMC, and VMware, takes the first steps that will provide Curtin with an on-demand access to a fully virtualized private data center.
