By Allan Tan | Feb 8, 2010 | 520 reads

Organizations are dealing with information that is growing very quickly. How to derive business value from this pool of information is the current challenge. Business analytics helps organizations make sense of the accumulated data.
Analytics is predicted to be a priority area of investment among companies in 2010 as companies realize that BI tools do not give managers sufficient insight into what the data is telling them. IBM senior executives, Phillip Beniac and Mark Register, discusses the rise of analytics as the tool to help organizations accurately predict what the information is telling them.